Google Does Not Need Your Website
You Have to Make Them Want It!

I started out just like everyone else, with only forums and the latest speculation from other confused webmasters as a "guide". And Wow(!) was I frustrated! But I did have one advantage — I'm a computer scientist. Have been since 1974. So I read and actually understand the academic research papers and all the Google patents.

That's how I came up with Link Reputation in 2002. Way back then almost no one in SEO understood just how important link text was, but the original papers — all of them written in geek speak! — made it really clear.

A year later I invented what is now called PageRank Sculpting pretty much the same way, by unpacking the PageRank patents, building the software to compute it myself and creating linking techniques to force it where I wanted it.

Fast forward 6 years and Link Reputation and PageRank Sculpting remain the most advanced and effective SEO strategies for ranking at Google and are widely used and taught by the entire SEO industry.

Why I Built OptiSpider

Over the years I've had dozens of consulting clients, thousands of customers and done hundreds of site reviews. Each case is unique, sure, but almost all sites have many of the same problems so I found myself doing the same analysis and teaching the same solutions over and over again. I built OptiSpider for me!

It is the tool I use on my own sites, my partners' sites, every consulting client I've had in the last 5 years and in every single site review I've done in 25 months at StomperNet.

It automates the 9 most critical quality checks and site optimization techniques that I know are critical to top rankings.

"I use OptiSpider everyday in my business. It is invaluable."
Jerry West, WebMarketingNow.com

Find and Fix the 4 Silent Site Killers

Search engine spiders are totally unforgiving and Google is completely uncaring, so any one of these problems could be killing your ranking right this second. You wouldn't know it. And no one would tell you.

Loops and Traps This is the most insidious of all! With just one simple accidenti> in the way you write links and you could have a "trap" that keeps some unknown part of your site from getting indexed. And the problem is so picky and technical you will need a computer to diagnose it.

Orphan Pages The only pages that make you money are the ones Google can find and it is only with links that Google finds them. So too with OptiSpider: if we can't find a page, neither will Google. With small sites this is never a problem, but with the big sites needed today to rank for competitive terms, and the more complex linking structures that big sites use, orphaned pages have become somewhat routine.

Broken Links We've all seen the "page not found" error come up — maybe even on your own site — but did you realize that this error page is a "real" page that gets indexed, gets PageRank and gets ranked? Go prove this for yourself using Google. There are more than 1 million error pages ranking right now for "Page Not Found"! And for every broken link you should be asking yourself where was that link supposed to point? Google does not like sites with 404 errors so if you do this enough, broken links create a broken site.

Missing Page Titles Keyword rich page titles are an important part of ranking so forgetting to have a title at all is always a disaster. A disaster that is all too common! Wanna go buy some "Untitled Document"? Google lists 31 million different pages where you can get some! I'm pretty sure you don't want to be in that group but checking every single one of your pages for the right title is damn tedious ... which means it generally doesn't get done at all. OptiSpider shows you all of your page titles in one view so you can easily check them and avoid this embarrassing — and costly — mistake!

Any one of these 4 Killers could be sabotaging your ranking right now and you would not know it. They are nearly invisible and without OptiSpider very hard to find. Once these are fixed, then you are ready to take it up a notch by optimizing your site using the 5 pillars of on-site SEO.

The 5 Pillars of On-Site SEO

Understanding how and why SEO works can be difficult, but doing it is actually pretty easy. You just have to know what to do and have the right tools to help you do it fast.

Topic Precision Each page should rank for between 1 and 3 search phrases and the core phrase should be in the title. By spidering your whole site you can tell at a glance if you are using the best phrase for each page. Common problems are titles that are too generic and titles that are repeated on many pages. This sort of imprecision insight construction results in not ranking for the right terms and ranking the wrong page for a term. With OptiSpider you can catch these problems at a glance.

Link Reputation The text you use in your links is critical to ranking. OptiSpider stores every single link from your site and summarizes the words used in frequency order.

Referential Integrity Since both title text and inbound link text are critical factors in ranking, if different words are used in the title than are used in links, the title and links are actually fighting each other, instead of supporting each other. By getting good overlap in the keywords used in the title of the page and links to the page ranking for those keywords becomes much easier. OptiSpider measures and summarizes this effect for each of your pages.

PageRank Conservation Every link leaving your site takes a little PageRank with it. OptiSpider shows you which pages are linking out and what external domains are getting your hard-won PageRank. You decide if those other domains paid the price to get it or not (generally not!). Every single site I've looked at in 6 years has had PageRank bleeds that I could close up to increase rankings. In one case just closing up affiliate links took the home page from 5 to 6.

PageRank Sculpting I teach 3 levels of sculpting and OptiSpider helps with each one but let's start with the basics (level 1). Are you sending PageRank to your "About Us" and "Contact Us" pages? Why? Do you want them to rank? Really?!? OptiSpider processes and counts all of your links for every page on your site to show you where you are currently pushing rank, help you plan a sculpting strategy and test it once you've made changes.

Built for SEO Professionals

I built OptiSpider to be a comprehensive site analysis tool so it has lots of features, some simple and some Not! Before now, I have not actively promoted this tool except to professional SEOs and to my consulting clients who have received my one-on-one training. That's why the documentation has frankly been a bit thin. I've decided to change that.

Now Includes Everything to
Make YOU an SEO Professional!

In-Depth Video Training To make sure everybody can use OptiSpider the same way I do, I'm including not only video instruction on how to use every program feature but also an entire course on site analysis and design.

OptiSpider Video Quickstart Video walk-throughs using real examples for every feature, function and screen in the entire program. This takes hours if you view it all, but it is organized in bite size chunks so you can refer to only those pieces you really need.

Site Reviews Live Here I show you step-by-step how I review real live websites with examples of all of the 4 Killers and critiques on how to improve the 5 Pillars. This is the same process I employ with clients and in all the site reviews I do in StomperNet. You'll learn by example how I think about site design so you can do it for yourself.

OptiLink Sample Sites I built these sample sites in 2002 when I first released OptiLink. That was the very first time anyone in SEO showed how and why internal linking was important to getting top ranked in Google. This is just as true today! These sample sites provide timeless examples of the good, the bad, and the ugly of internal linking.

Dynamic Linking A free membership to the Dynamic Linking private site. PageRank continues to be one of the most important factors in ranking at Google and how you link your site together internally is the simplest way to make huge gains in PageRank.

Leslie's Personal Site Design Guide (Major Update in Works!) This printed manual explains the way I approach site design from scratch.

PLUS This Time Limited Offer

---

Free Updates for life (Expires January 5th!) Since I first made this new tool available exclusively to OptiLink customers back in 2003, there have been numerous updates and enhancements, all FREE to registered users. But this ends Monday morning! All sales processed starting January 5th will qualify for 12 months of updates. By ordering before this Monday, you will be "grandfathered-in" and never be charged for enhancements. SEO is a fast paced, ever changing business, and OptiSpider keeps pace with each step which is why we have a minor update at least once a month and have had an average of 4 significant enhancement releases each year.

Unlimited Technical Support (Expires January 5th!) Unlimited technical support via e-mail has been a "standard feature" enjoyed by all our customers since 2002. Not any more. Beginning January 5th, we are moving to a paid support model. But all existing customers will be "grandfathered-in". Nearly all email is answered within 24 hours, generally within just hours! But sometimes e-mail isn't enough, so if you place your order now you will also get unlimited telephone technical support during your 90 day trial period. This is virtually unheared of in the software business today, but it is our way of making sure that you get up to speed fast, and with as little hassle as possible, so you can begin to profit from the unique power of our products. Frankly, the reason I'm able to make this offer is because I know that OptiSpider almost never needs support! But rest asured that if it is needed, you'll have my personal phone number so you can get any problem fixed and be back in business in record time.

Special Year End Pricing As you read this, I am working on a massive update to OptiSpider for release early next year. It will add huge new functionality because of some recently discovered changes at Google. With these changes, plus all the new training, I will be doubling the price when the new version is launched.

How OptiSpider Works

OptiSpider acts just like a search engine spider, loading all of your pages, following every link, grabbing all your page titles, all your link text and doing much of the same analysis Google does. It then tabulates and summarizes this massive database and compiles 5 key spreadsheets. OptiSpider tells you things about your site that Google won't tell you even in Google Webmaster Tools!

Don't Trust, Verify

I'm a trusted name in SEO, but you might not know me, so here's the simple 5 step process so you can prove for yourself that my raving fans are right and that my hundreds of students and clients didn't just get lucky:

1. Invest in a 90 day trial of OptiSpider,
2. Learn directly from me what clients pay $500/hour to learn,
3. Look over my shoulder as I do real site reviews using OptiSpider,
4. Apply these lessons to your own site and then ...
5. Measure your own increase in targeted search traffic at the end of 90 days

I'm betting the price of the software, hours of video training and a stack of bonuses that your targeted search traffic will increase — usually by a bunch! But if it doesn't work, get rid of it. I'll give you a full and complete refund. The bonuses and training videos are yours to keep. You risk nothing.

Get Started Right Now

OptiSpider is a completely downloadable product that installs on your computer in just minutes and the training and other bonuses are delivered online, so you could be learning advanced site design techniques and fixing and optimizing your own site in less time than it takes to read this letter. The same program runs on Windows XP, Windows Vista and Macintosh OSX so you can use which ever machine you prefer.

ZERO RISK GUARANTEE
If you don't want OptiSpider, for any reason at all, or no reason at all, you can return it during the 90 day risk free trial period for a full, complete, no questions, no pressure, no whining refund of the entire purchase price.

ACT TODAY

Lost Track? Here's What You Get!

The Same Software Leslie Uses
Detailed Video Training on Every Feature
Real Live Site Reviews
How to Find and Fix the 4 Killers
How to Optimize Your Site Using the 5 Pillars
The OptiLink Sample Sites
The Dynamic Linking Private Site
Free Updates for Life
Unlimited Technical Support
Leslie's Personal 100% Money Back Guarantee
One Time Year End Special Pricing of Just $129.00